Nuovo Luxury / Profit

Connect your GA4

Gross revenue

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orders this period

Ad spend

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G + MS + Meta + TT

Transaction fees

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payment processing

Fulfillment costs

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manually entered

Software & ops

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recurring subscriptions

Net profit

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margin —

Profit timeline — daily net profit over selected range

Profit by product — top 10 by net profit

Margin distribution — orders with costs entered

Orders — loading...

Order	Date	Customer	Products	Revenue (ex)	Tx fee	Fulfillment (ex)	Net profit	Margin	Status
Loading orders...

Settings

Tax (VAT)

Strip VAT from revenue and costs for true profit. The toggle at the top of the page switches between ex-VAT and inc-VAT view.

VAT rate (%) Fulfillment costs entered include VAT Ad spend entered includes VAT

Revenue ex-VAT uses Shopify's actual tax field per order (accurate for multi-rate / zero-rated). Costs use the assumed rate above. Tick DDP on an order row to exclude that order from VAT stripping (e.g. Alibaba DDP — the supplier handles import VAT).

Recurring costs

Software, apps, AI tools, subscriptions. Pro-rated to the selected date range. Treated like fulfillment for VAT (subject to the "costs entered include VAT" toggle above).

Microsoft Ads spend

Google Ads pulls from GA4 automatically. Microsoft, Meta, TikTok and Other need manual entry.

Meta Ads spend

TikTok Ads spend

Other ad spend

Label Total £ for period

Transaction fee calculation

Shopify Payments reports actual per-transaction fees (incl. Amex / international card surcharges). Actual uses real fees where available and falls back to the % below per order. Force estimate ignores real data and uses the % for every order. Green dot in the table = actual, grey = estimate.

Int'l