Google organic
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sessions
Bing organic
—
sessions
Other organic
—
DDG, Yahoo, etc.
Total organic
—
all sources
Revenue
—
Key events
—
Form submits
—
Phone calls
—
Avg. position (GSC)
—
CTR (GSC)
—
Top performing keywordsFrom Google Search Console
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Top ranking pagesWhich URLs get the most search clicks
Rising keywordsBiggest position gains
OpportunitiesPage 2 keywords — boost to page 1
Top organic pages — revenue & conversionsFrom GA4
Blog & content performancePages, guides, buyer guides
Daily organic sessions & revenue
Top countries
By device
How to use this dashboard
The rising keywords list shows queries where your average position has improved most over the last 28 days vs prior 28. These are the topics Google is currently liking your content for — double down by adding more depth to those pages or building related content.
The opportunities list shows keywords ranking on page 2 (positions 11-20). These are the quickest wins — small optimisations (better title, more content, internal links) can push them to page 1 where they get 10× the clicks.
Blog & content performance separates your buyer guides and pillar pages from product/collection pages. If a guide has high traffic but low conversions, it's not internally linking enough to products. If it has low traffic but high conversions, it deserves more SEO attention.
The opportunities list shows keywords ranking on page 2 (positions 11-20). These are the quickest wins — small optimisations (better title, more content, internal links) can push them to page 1 where they get 10× the clicks.
Blog & content performance separates your buyer guides and pillar pages from product/collection pages. If a guide has high traffic but low conversions, it's not internally linking enough to products. If it has low traffic but high conversions, it deserves more SEO attention.