Total Ad Spend
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Google + Microsoft
Blended CAC
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spend / new users
Conv. Rate
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orders / sessions
Sessions
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all channels
Funnel Events
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forms + purchases + calls + WhatsApp + chat
Channel attributionGA4 vs Shopify — eye-level comparison · Δ shows what Shopify reveals that GA4 hides
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Daily P&L snapshotToday vs spend
Today's Revenue
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Today's Ad Spend
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Today's MER
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Rev vs Spend
14-day MER trend
Product performanceTop 10 by revenue
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